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Hong Quyen Do
Hong Quyen Do
Learner
(1)
6
Location
Guelph, Ontario, Canada
Bio

Hi, my name is Hong Quyen (Rosie) Do, and I am passionate about e-commerce, project management, and data-driven strategy development. I am currently pursuing a Master’s in Management at the University of Guelph, building on my experience in project management, innovation and commercialization.

Previously, I worked at ByteDance, where I managed and optimized TikTok Shop e-commerce campaigns, collaborating with cross-functional teams to drive performance. Before that, I held roles at Shopee and Onpoint, focusing on business development, merchandising, and strategic planning. Through these experiences, I have developed strong skills in market analysis, budget allocation, and brand development, particularly in the FMCG and retail sectors.

I thrive in fast-paced environments and enjoy leveraging data insights to create impactful brand and campaign strategies. With certifications in project management and brand management, I am continuously expanding my expertise to navigate the evolving digital commerce landscape. I am also multilingual, fluent in Vietnamese and English, with proficiency in Chinese, which helps me adapt to global business settings.

I look forward to applying my skills and knowledge to new challenges and collaborating with others to drive innovation and efficiency in future projects.

Resume
Hong Quyen (Rosie) Do - Resume.pdf
Portals
Categories
Product management Market research Operations Project management Sales strategy

Skills

Customer analysis 2 Marketing 2 Sales 2

Socials

Latest feedback

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Aakash Goel
Aakash Goel
CEO
May 27, 2025
Individual endorsement
Sales Marketing Customer analysis
I wholeheartedly endorse Hong Quyen Do. During her time with us, Quyen consistently impressed with her intelligence, initiative, and professionalism. She has a natural ability to absorb information quickly, think critically, and contribute meaningfully to any project she’s part of. Her communication skills, both written and verbal, are excellent, and she collaborates effortlessly with team members and stakeholders alike. Quyen is reliable, thoughtful, and brings a positive attitude to everything she does. Any team would be lucky to have her, and I have no doubt she will continue to make a significant impact wherever she goes.
Learner feedback
Sales Marketing Customer analysis
It’s been a true pleasure having Hong Quyen Do as an intern on our team. Throughout her time with us, Quyen consistently demonstrated professionalism, thoughtfulness, and a strong work ethic. She approached every task with curiosity and care, and quickly became a reliable contributor. Her positive attitude and willingness to learn made her a joy to work with. We’re incredibly grateful for her contributions and are confident she has a bright future ahead!
Advance Ontario
Advance Ontario: April 2025 Cohort
Advance Ontario
Enginehire
Marketing for New AI Product
Enginehire

Achievements

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Community Builder
Issued by Riipen
The Community Builder achievement is awarded to learners who provided feedback to project partners at the conclusion of their project, helping to create a better experiential learning ecosystem for all participants.
May 20, 2025
Work-Integrated Learner
Issued by Riipen
The Work-Integrated Learner achievement is awarded to learners who applied their skills to a real-world problem by completing a project for an external partner. These learners provided real benefit to businesses while developing experience.
May 18, 2025
Emerging Marketer
Issued by Riipen
The Emerging Marketer achievement is awarded to learners who have completed two or more more projects in Marketing, demonstrating a commitment to growing and applying their skills in this area.
May 18, 2025

Recent projects

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Enginehire
Enginehire
Vaughan, Ontario, Canada

Marketing for New AI Product

Enginehire, a company specializing in innovative recruitment solutions, is preparing to launch its latest product into a new market segment. The goal of this project is to execute a comprehensive sales strategy and marketing plan tailored to this new audience. The project will involve understanding the target market and understanding customer needs to position the product effectively. Learners will apply their knowledge of marketing principles and sales strategies to execute a cohesive plan that aligns with Enginehire's brand and objectives. The project will focus on executing actionable strategies that can be implemented within a short timeframe such as prospecting, outreach, social media, blog writing, SEO, etc., ensuring successful market entry and growth.

Matches 4
Category Market research + 4
Closed

Work experience

E-commerce Campaign Operations - Project Management
ByteDance - TikTok
June 2022 - January 2024

• Develop and execute Tiktok e-commerce activities of Category campaigns (FMCG)
• Be responsible for: planning, propose target/budget & project timeline for the whole campaign
• Work with cross-functional teams (designers, commercial & partnership) to optimize and maximize campaign process and performance
• Data analyst: campaign performance report, ROI analysis, market & category insights, competitors' promotions & strategies, etc
• Successfully executed 46 campaigns, achieving over 100% target consistently, with an average 10% increase in GMV & 15% in AOV
• Analyzed market and competitor data to refine strategies, enhancing campaign ROI and attracting 1% new buyers per campaign
• Initiated and led a Southeast Asia (SEA) showcase campaign, successfully promoting Vietnamese Specialty Food products and achieving 114% GMV target
Campaign and Merchandise Executive
Onpoint
August 2021 - Current

• Manage commercial and merchandise strategies Shiseido on Shopee, Lazada and Tiki (top E-commerce platforms in Viet Nam)
• Conceptualizing and developing interesting and relevant visibilities onsite (banner, advertisement contents, new product concept)
• Spearheaded successful e-commerce campaigns such as Super Brand Day for Shiseido, leading to significant traffic and sales growth.
(April 2022)
• Coordinated a 6-member team, ensuring seamless collaboration across functions for timely execution
• Data reporting: brand traffic, sale performances, category trends, etc
Business Development Associate
Shopee - Top 1 E-commerce platform in SEA
April 2020 - Current

• Develop strategic plans for FMCG brands on Shopee (Johnson & Johnson, Skin1004), mitigate risks and drive sales performance.
• Achieved 172% KPI in March 2021 and exceeded targets by 355% during the 4.4 Campaign Peak.

Education

Master of science, Management
University of Guelph
September 2024 - August 2025

Personal projects

Promote Vietnamese Specialty Food on TikTok Shop

• Increase #VNeseSpecialtyFood awareness, build users' mindset to purchase Vietnamese specialty foods on TikTok Shop.
• Push GMV in general and affiliate GMV in specific category (Grocery) with significant GMV Uplift ~15% vs baseline.
• Recruit extra investments from sellers (co-funded vouchers, advertisement)