Moonbeam Trading Company is a small and growing diversified Canadian company with business interests in technology services, ecommerce, import/export, agri-foods, affordable housing and coming soon in 2022 we will be involved the production of biodegradable waste management products.

Our belief is that creating long-term societal value and improving people's lives can coexist equitably with business sustainability and the generation of a more democratic economy through the creation of shared wealth.

Part of our core values include the desire to equitably employ individuals in life transition as a result of homelessness, addictions, mental health challenges, incarceration or forms of abuse.

Our staff, suppliers, customers and business partners represent success stories from all ethnicities, cultures, races, gender identities and faiths.

Moonbeam has grown organically and must now develop a comprehensive Digital Marketing Strategy.

Because of the diversity of our business interests creating the digital marketing strategy will be a unique but rewarding challenge.

We view our diverse lines of business as a strength which will continue to create new opportunities well beyond the current challenging global economic climate.

The newly developed digital marketing strategy must generate brand recognition, establish a trusted presence for customers, clients and suppliers (B2B and B2C) along with maximizing the usage of regional, national and international strategic digital channels.

Moonbeam offers services, imported goods and products therefore a certain level of cohesion will be essential to the overall digital marketing strategy.

The onset of the global pandemic has significantly impacted traditional markets, however we remain confident in our ability to maintain a presence in targeted markets and to opportunistically establish services, and/or products in emerging markets whose growth has been accelerated by the global pandemic.

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What social media channels should we utilize?
• How can we immediately integrate these channels?
• What budget is appropriate for advertising?
• What messaging should we use?

Students will be provided regularly schedule and on demand access to the CEO and founder of the company. The mentorship will include expertise as a startup founder, professional networking industry insights and direct access into the technology sector and respective lines of business, business skills development and most importantly real life work experience which is crucial to student development and transition into the world of professional work.